A European Opportunity for Codasip
March 10, 2022
March 10, 2022
Why did I join Codasip a couple of days ago as VP of Sales for EMEA? We could sit down here and discuss for a few hours, but perhaps I should keep it short for now. Number 1: The RISC-V revolution is happening and Codasip is one of the leaders in the industry. Number 2: The market opportunity is ripe. It is time we make sure the European semiconductor industry understands the value and Design for Differentiation offering from Codasip.
Did you know that Codasip was founded in 2014 with the launch of Codasip Studio™, and that a year later it co-founded RISC-V International with other key players in the industry? And that same year, in 2015, Codasip launched its first RISC-V processor core? Codasip was definitely a pioneer of that revolution and is today a true leader with strong foundations to build on.
The semiconductor industry today thrives on innovation choice and diversity. Scaling is failing and the only way in the short-term is to take specialization further by creating innovative architectures and domain-specific accelerators for tackling specialized processing problems. Instead of the classic approach of tailoring software to available microprocessors it is now necessary to create hardware that is designed to match a software workload. This can be achieved through customizing an ISA, creating special microarchitectures, or creating novel processing cores and arrays. That’s exactly what RISC-V is perfect for.
With a portfolio of best-in-class quality processors and unique design automation technology, Codasip opens a new avenue for the industry. We enable processor customization in matter of months, allowing our customers to create the compute engine that is right for their algorithm. Across many use cases, this results in unparalleled advantages without compromising time to market.
Advanced processes cannot be the only answer to higher performance. Rethinking how processors can be altered so that they may be exploited to their full capacity for different uses cases is a disruptive and very elegant approach to overcoming performance, power, and cost bottlenecks. Codasip is the undisputed leader in this field. As our CMO Rupert Baines said, now is the right time to join Codasip and be part of the RISC-V revolution.
Codasip is strongly anchored in Europe, and so am I. Codasip is definitively a global company but a strongly and strategically European in a way that sets it apart from its competitors.
Given the strategic importance of Europe in the global chip economy today, Codasip is in the right place at the right time to help bolster the region’s industry, and it is fundamental that our customers in Europe know that. On one hand, Europe is building its own initiatives to boost the semiconductor industry and to enhance its self-sufficiency. The European Chips Act is set to drive initiatives, Intel sees a strategic neutrality of Europe and is investing $20Bn in fabs in Germany plus Tower Fabs in Israel.
At a time when there is at least a short to mid-term shortage in the supply of chips, Europe’s initiatives are likely to strike a chord with the needs of the industry. Added to that, Codasip is strategically located in Europe making us well-positioned to work with Chinese or US companies.
With a strong portfolio of RISC-V processor IP and unique Studio custom design tools, companies of all sizes are able to quickly, easily and cost-effectively benefit from Codasip’s Design for Differentiation offering. There is work to be done in educating the EMEA market, but it is clear that Codasip delivers significant value.
Being French and British and having operated in this region most of my career, I cannot wait to work with key European customers in addition to the leading customers Codasip has all around the world, to enter long-term strategic partnerships as RISC-V is becoming the inevitable architecture computing is gravitating towards.